The Origin of Art free essay sample

Art Is all around us no matter where you walk; where you stand you can virtually look around and find creative art. Art Is beautiful and articulate, now lets think back and realize where art was Invented; the word Art where did It originate from. Well as I researched a few defines this is what I found from two different resources. The word Art itself is Latin and originally spoken in Rome called Ultimatum, ears means arrangement or to arrange. It has been noted that no one can really define art because the way people standards are for their taste and judgment in what one loud consider art.Art has always been known for its high-class associated with wealth and been able to purchase both works of art and have the time to enjoy them. (2010). For many reasons people come up with their many definitions of art and some feel that It Is a difficult word to define without starting an endless argument! Definitions will vary depending on how they divide all that Is not considered art; the most common means Is to rely on the experts. We will write a custom essay sample on The Origin of Art or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some cultures will not refer to their work as art and will use a term like material culture or visual culture.Delineate, 2010). Painting Splitting Twilight by Kristin Baker, this piece is a built up of acrylic paint she uses practical two and 3 dimension as printmaking and paper assemblage, she applies illusionists and pictorial spaces with artificial forms and surfaces. Instead of using a brush she uses a outline of torn tape and the silhouette is filled with paint and the tape is ripped away, the tapes are layered together to make a form and the landscape are scraped away to show the color beneath.This piece can be view different ways but it does give a specific meaning. Http:// en. Wisped. Org/wick/The_Scream Conceptual Art One and Three Chairs by Joseph South shows a chair within a chair, he shows different ways the chair may exist, a chair as it would appear to you in any form. The design is unique and we can see that a physical object has a new way of looking at things http://www. Historically. Com/learn/dissimulators. HTML Installation Art My Bed by Tracey Men this piece shows a side of Tracey that expresses herself through her bedroom, which to me show a true self of her personality. This art is art and is exceptional.

How John McAdam Changed Roads Forever

How John McAdam Changed Roads Forever John Loudon McAdam was a Scottish engineer who modernized the way we build roads. Early Life McAdam was born in Scotland in 1756 but moved  to New York in 1790 to make his fortune. Arriving at the dawn of the Revolutionary War, he began working in his uncle’s business and became a successful merchant and prize agent (in essence, a fence who takes a cut from selling off the spoils of war).   Returning to Scotland, he purchased his own estate and soon became involved in the maintenance and governance of Ayrshire, becoming a road trustee there. Builder of Roads At the time, roads were either dirt paths susceptible to rain and mud, or very expensive stone affairs that frequently broke down not long after whatever event precipitated their construction.   McAdam was convinced that massive stone slabs would not be needed to carry the weight of passing carriages, as long as the road was kept dry. McAdam came up with the idea of raising roadbeds to ensure adequate drainage. He then designed these roadbeds using broken stones laid in symmetrical, tight patterns and covered with small stones to create a hard surface. McAdam discovered that the best stone or gravel for road surfacing had to be broken or crushed, and then graded to a constant size of chippings. McAdams design, called MacAdam roads and then simply â€Å"macadam roads,† represented a revolutionary advancement in road construction at the time. The water-bound macadam roads were the forerunners of the tar- and bitumen-based binding that was to become tarmacadam. The word tarmacadam was shortened to the now-familiar name: tarmac. The first tarmac road to be laid was in Paris in 1854, a precursor to todays asphalt roads. By making roads both significantly cheaper and more durable, MacAdam triggered an explosion in municipal connective tissue, with roads sprawling out across the countryside. Fittingly for an inventor who made his fortune in the Revolutionary War- and whose life’s work united so many- one of the earliest macadam roads in America was used to bring together the negotiating parties for the surrender treaty at the end of the Civil War.  These reliable roads would be crucial in America once the automobile revolution began in the early 20th century.

Argumentative Essay on Plastic Surgery

Argumentative Essay on Plastic Surgery Argumentative Essay on Plastic Surgery An earlier article in this document explored the writing of argumentative essays. The present article will rely on the guidelines provided earlier to present a sample argumentative essay on plastic surgery. Beauty has always enjoyed great value in every society, irrespective of the conservative traditions that may prevail in that society. Right from childhood, human beings are taught that a beautiful person always has a prize attached to the beauty. This explains why children exhibit an unconsciousness tendency to describe awesome experiences as being beautiful. In ancient African societies, the embracing of beauty was seen in some communities painting their faces with bright colors. Among the Maasai of Kenya, for example, red ochre was used to paint the face. The trend of appreciating beauty took a different twist as time went by. The Indians pioneered the art of doing nose lifts. It was perceived that women with pointed noses were more appealing to the male generation. Other cu ltures aped this art, and the practice of face lifting and organ firming developed. In the modern world, the term â€Å"plastic surgery† is not new, especially with the rise to fame of the deceased rock musician, Michael Jackson. Recently, plastic surgery has gained substantial recognition among the enlightened generation. Numerous television programs that expose the masses to a hitherto secretive affair boost this. Thanks to plastic surgery, a person can find a lasting solution to certain bodily flaws that are perceived as threatening one’s success in a professional field. The proponents of plastic surgery argue that it greatly assists in enhancing a person’s confidence together with vitality. If you view a typical television show about plastic surgery, you will notice a common principle suggesting that an unhappy individual only needs a surgical operation to turn him or her into a magical success story. However, you have to realize that plastic surgery only bestows temporary confidence. The truth is a cosmetic surgical procedure requires regular maintenance, which means that a series of operations is necessary. Moreover, plastic surgery gives a person unrealistic expectations. He or she goes into the surgical room expecting to come out a transformed individual who will attract others’ positive attention. On the contrary, plastic surgery is a mere illusion in which the person wrongly thinks he/she has acquired more self-esteem. This is gauged by the supposed approval that other people show about the new appearance. Conversely, in most cases, people are driven to seek cosmetic surgery by their spouses or colleagues. It is perfectly understandable to have a desire of remaining youthful. Nevertheless, there are myriad healthy ways of maintaining radiant skin. Instead of opting for a potentially life-threatening superficial operation, why not eat natural foods and exercise regular ly? Besides, there is absolutely no point why you should be moved to such extents by the viewpoints of people who apparently do not value your inner beauty. The true satisfaction in life is achieved when an individual discovers his or her personal identity. Real happiness comes when people embrace their diversities. is committed to provide students with custom argumentative essays about Plastic Surgery. All you need is to place an order at our site!

Clinical biochemistry and advanced assessment in nutrition Assignment

Clinical biochemistry and advanced assessment in nutrition - Assignment Example Structurally and functionally, pyruvate dehydrogenase complex is closely related to oxoglutarate dehydrogenase. On the other hand, branched –chain ketoacid dehydrogenease complex (BCKDC) is another critically significant enzyme complex that plays a critical role in the normal breakwdown of amino acids by catalyzing the oxidative decarboxylation of the branched short chain alpha ketoacids. In terms of their functionality, one of the most important similarities between the two enzymes is that just like the Pyruvate dehydrogenase complex, (BCKDC) is also an intermitochondiarial enzyme complex that is primarily regulated by covalent modification. Additionally, much like Pyruvate dehydrogenase complex (PDC), the branched –chain ketoacid dehydrogenease complex (BCKDC) is also comprised of the three components namely the oxoglutarate dehydrogenase, dihydrolipolyl succinytransferase and dihydrolipoyl dehydrogenase. With regard to the differences between the two enzyme complexes , the deficiency of the Pyruvate dehydrogenase complex is normally caused by mutations in any of the cofactors or enzymes and the main clinical finding is usually lactic acidosis. However, unlike PDC, branched –chain ketoacid dehydrogenease complex is primarily concerned with the catabolism of branched amino acids such as valine, luecine and isoleucine. As a result, the deficiency of branched –chain ketoacid dehydrogenease complex is normally associated with the development of maple syrup urine disease as well as a number of other related medical problems. Accumulation for branched chain keto-acids is widely believed to be one of the potential causes of neurological features of MSUD through the induction of oxidative stress in the glioma cells. Lastly, when there is insufficient activity of Pyruvate dehydrogenase complex, the organic acids that are usually elevated is primarily lactic acid while the insufficient activity of branched –chain ketoacid dehydrogeneas e complex normally result in the elevation of three organic acids namely: 2-oxoisocaproic acid derived from leucine, 2-oxoisovaleric acid derived from valine and 2-oxo-3-methylvaleric acid derived from isoleucine. How Peroxisomes are activated (PPAR system Fatty acid oxidation is an important metabolic pathway that normally results in the mitochondrial breakdown of long chain acyl-CoA to acetyl-CoA. The many steps involved in the process are generally regulated by PPARs at the transcriptional level. Peroxizomes usually work by proliferating or decreasing in response to lipids, toxicants, hormones or drugs that bind to bind to PPAR. On the other hand, the activation of peroxizomes is achieved when the PPAR suppress the gene transcription through small additions of dietary PUEFAs. Fig 1: Oxidation of fatty acids pathway How does biotin relate to multiple carboxylase deficiency (MCD)? What are the symptoms and organic acid markers of biotin deficiency? Biotin is an important B-complex vitamin that is primarily obtained from food, but is also synthesized by certain microorganisms such as bifidobacteria in the human gut. Biotin is closely relate with multiple carboxylase deficiency (MCD) in that the heritable disorders of biotin metabolism usually lead to MCD condition that is characterized by deficiency in the activities of various diotin

Trump Entrepreneurial Initiative Research Paper

Trump Entrepreneurial Initiative - Research Paper Example TEI started in 2005 as Trump University and changed in 2010 to its new name. It offers programs to develop next generation entrepreneurs, innovators and business builders. However, it is involved in a battle in courts with New York State Attorney General Mr. Schneiderman over impropriety of $40 million from 5,000 consumers for promise of success in entrepreneurial activities. It PEST environment shows a number of challenges and opportunities the organization has in its pursuit of its mission and vision to entrepreneurs. The code of ethics outlines that employees have to be honest and true to their work. The management of plan of the organization is working with Donald Trump at the top, followed by the CEO and other executives. However, there is a lot to be done in terms of reorganizing the organization to become more functionally effective and efficient. This will also see the organization clear its reputation and maintain a standardized brand. TEI focuses on offering education through four major categories: Entrepreneurship, Wealth Creation, real Estate and Management. Every topic amongst these is taught via a variety of mediums like home study kits, online courses, and via live retreats/seminars. It charges a fee ranging amid $1,500 and$35,000.TEI is a program that is yet to be accredited, meaning you won’t really get an actual college credits or degree upon completion. The entire courses and products offered at TEI are supported by satisfaction guarantee of Trump. If for any given reason you end up un-satisfied with your education, you are allowed 30 days to claim a complete money back refund, and nonetheless, you must be in a position to return every part of your materials. Â  On the August 24th, 2013, the attorney general of New York Mr. Eric Schneiderman sued Mr. Donald Trump for US $40 million, by stating the mogul of real estate assisted run a fake "Trump University" which promised to make students wealthy b ut instead guided them into expensive as well as mostly useless retreats/seminars, and even was unsuccessful in delivering promised apprenticeships. In his response, Donald Trump refuted the allegations, terming the New York Attorney general as a political hack who is looking for publicity as he claimed the school has received a 98% approval rating from its students (Thomas 1). According to the editorial board of New York Times Mr. Schneiderman’s suit provides compelling evidence to believe the existence of a bait-and-switch scheme. It is can be deduced from the ongoing that Donald Trump was involved in unethical practice and did not deliver as required even though he claims otherwise. This can be explained by the fact that he is facing consumers of the products and services of Trump University and is one of an escalating number of for-profit colleges that have seen a handful of personal, class action as well as government suits against them. In a nutshell the greatest promis e of TEI is Trump’s satisfaction guarantee. However, as a distinguished real estate and media mogul Trump is also targeted politically by those looking for political favors and contribution to achieve their political ambitions. This is visible when the relationship and meeting of the Trumps and TEI’

Strategy Analysis of Toyota Essay Example for Free

Strategy Analysis of Toyota Essay Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the world’s second largest automaker of automobiles, trucks, buses, robots, and providing financial services ( 2007). Its founder is Kiichiro Toyoda, born in 1894, and the son of Sakichi Toyoda, who became popular as the inventor of the automatic loom. Kiichiro inherited the spirit of research and creation from his father, and devoted his entire life to the manufacture of cars. After many years of hard work, Kiichiro finally succeeded in his completion of the A1 prototype vehicle in 1935, which marked the beginning of the history of the Toyota Motor Corporation ( 2007). The first Type A Engine produced in 1934 was used in the first Model A1 passenger car in May 1935 and the G1 truck in August 1935, and led to the production of the Model AA passenger car in 1936. In addition to being famous with its cars, it still participates in the textile business and makes automatic looms that are now fully computerised, and electric sewing machines that are available in different parts of the world. It has several factories around the world, which serve to manufacture and assemble vehicles for local markets. The corporation’s factories are located in countries such as the United States, Australia, Canada, Poland, France, Czech Republic, United Kingdom, Turkey, South Africa, Brazil, Argentina, Venezuela, Mexico, Japan, Indonesia, Pakistan, India, Mexico, Malaysia, Thailand, China, Vietnam, and the Philippines. Despite the many locations of its factories, its headquarters is located in Toyota, Aichi, Japan (2007). It invests a great deal of time and effort in its research into cleaner-burning vehicles, such as promoting a Hybrid Synergy Drive and running a Hydrogen fuel cell in its vehicles (2007). It has significant market shares in developed countries, such as the United States, Europe, Africa and Australia, and has significant markets in South East Asian countries. Its brands include the Scion, its division in the United States, Guam and Puerto Rico, and the Lexus, which is Toyota’s luxury vehicle brand ( 2007). Aside from producing cars and other types of automobiles, such as SUVs and coasters, Toyota also, participate in rallying or racing. The company’s presence in Motorsport can be traced to the early 1970s, when Ove  Andersson, a Swedish driver, drove for Toyota during the RAC Rally in Great Britain, and in succeeding years, Toyota Team Europe was formed ( 2007). Up to the present, Toyota cars are still being used in a variety of racing events in different countries around the world. These events include the CART in Vancouver, the Le Mans, the Indy Racing League, the NASCAR, and the Toyota F1 Series (2007). As the leader in the industry of automobile manufacture and production, the company adopts a philosophy in terms of its production system, which is named The Toyota Way. The company’s philosophy in production involves a list of fourteen principles that are implemented in the company, and serve as guides to the operation of the company. This includes the following principles: * Base the company’s management decisions on a long-term philosophy, even at the expense of short-term goals; * Foster a continuous process flow to sight problems; * Utilise â€Å"pull† systems to prevent over-production; * Level out the workload of the workforce; * Build a culture that stops to fix problems, in order to get quality perfect at the first try; * Standardised tasks are the company’s foundation for its continuous improvement and the development of the employees; * Use visual control to let problems surface; * Use reliable and tested technology, which serves both the people and the company’s processes; * Train leaders who understand the company’s work, live its philosophies, and share it to others; * Train and develop a workforce who follow the company’s philosophy; * Respect the work and responsibilities of partners and suppliers by challenging them and helping them improve; * Actually immersing one’s self to understand the situation; * Slow but sure decision-making through consensus, through considering a variety of options, and to implement decisions effectively and efficiently; and, * Becoming a learning business organisation through expression and continuous improvement ( 2007) With these principles, the company is guided in terms of its operations and production. Through these principles and philosophies, it can become efficient and effective in manufacturing its products, keeping in mind the  welfare of its employees, the image and brand of the company, and the satisfaction of its employees. 2. MACRO ENVIRONTMENT ANALYSIS Suggested model PESTEL model (showed how the environment affect the industry we chosen) reference: http://en.wikipedia.org/wiki/PEST_analysis Currently, Toyota faces a need for accelerated investment, in order to deploy the new technologies, for pressing geo-political, economic, environmental and societal reasons. 3.1. Political Observers will see a continuing progression in the ruinous steps which have forced the industry into a socio-politico-economic corner. Whether this is related to flat demand or to the company’s creation of an ever-wider range of vehicles that many buyers seem to care little about, there is a problem. The company is likewise linked closely to the policies of governments, the earnings of banks. Little wonder then that so many emerging countries are keen to develop an auto sector or that there is such a political pressure to protect it in the developed countries. Toyota Company is currently dominated by little more than a handful of firms, each wielding colossal financial, emotional and political power. The company’s approach to dealing with political institutions has not always been brilliant. It tends to be good on technical issues, although it has not always fully presented the longer-term options, in order to make the choices and their implications clear. 3.2. Economic al For much of the developed world, and increasingly for the developing world, Toyota Company is a pillar company in auto mobile business, a flag of economic progress. Without Toyota Company in automotive industry, it is impossible to develop an efficient steel business, a plastic industry or a glass sector – other central foundations of economic progress. The Toyota Company has been a core company, a unique economic phenomenon, which has dominated the twentieth century (2007). However, the automobile industry including the Toyota Company now suffers from a series of structural schisms and has become riddled with contradictions and economic discontinuities. For the capital markets and the finance sector, it has lost a lot of its significance, as a result of ever declining profits and stagnant sales. The  proliferation of products means that it has become hopelessly wasteful of economic resources. While all these and more sound like a very gloomy assessment of such a vast economic phenomenon, the industry is not in the end despondent. A different future is possible for the industry, a highly desirable one. 3.3. Social As part of the development in automotive industry, the Toyota Company actually affects the society as a whole. It employs millions of people directly, tens of millions indirectly. Its products have transformed society, bringing undreamed-of levels of mobility, changing the ways people live and work (2007). The social value of the additional mobility that this industry brings involves the value of the people being able to commute over longer distances easily, among many others. For most of its existence the Toyota Company has been a model of social discipline and control and it is not just that the auto sector offers a ‘pillar’ of something else. There are, on the other hand, particular social issues to address in many developing countries, often those that are the result of an undertone of religious faith. Toyota company has the role to play in helping develop the mobility of such countries and it can be achieved at an acceptable social cost of the country is prepared to learn the necessary lessons from those who have traveled this route before it, and to make the necessary investments. 3.4. Technological The Toyota Company works on a scale so awesome and has an influence so vast that it is often difficult to see. The level and diversity of technologies that it must deploy are increasing, which imposes both new investment burdens and new uncertainties and risks (2007). Roughly a million new cars and trucks are built around the world each week – they are easily the most complex products of their kind to be mass-produced in such volumes. The industry uses manufacturing technology that is the cutting edge of science. But still, the potential for developing coordination skills, intellectual capabilities and emotional sensitivities through electronic technologies remain far from fully exploited. There are numerous additional near-term technological opportunities to adapt the company to changing energy availability. The possibilities suggest that automotive technology is  unexpectedly robust and provides a powerful defence against energy starvation even if the real price of oil climbs steadily during the next couple of decades. 3.5. Environmental Other than the vehicles themselves, and the roads and fuel needed to run them; the business is intricately tied to the manufacture of a wide range of components and the extraction of precious raw materials. Indirectly, it brings people road congestion, too many fatalities and a wave of other environmental troubles. The effect to the Toyota Company is that they needed to establish RD centres to take advantage of research infrastructure and human capital, so that they can develop vehicle products locally to satisfy the requirements of the environmental and safety regulations more effectively.

Highway Bound :: essays papers

Highway Bound Highway 40, is it a battleground or an interstate? It is a large mass of asphalt, dark rubber tire marks burnt into pavement, tons of fast moving steel, confusion, boiling anger, mental anguish and lost souls. I view the nations first federally funded interstate as a large mass of asphalt that stretches from North Carolina to California. I have personally spent many infuriating, intense and mentally draining hours on this highway, traveling in route between Durham and Raleigh. The memories of a thousand trips all seem to fuse into one long memory of roadwork, delays, chaos and horror. It takes strenuous efforts to confess and alleviate this burden from my shoulders. The nightmare begins as I navigate my pearl white Toyota Supra onto the Highway 147 onramp, denoted by an ever so familiar reflective green sign. My music blares a blissful tune as I sink the accelerator to the floor. Gaining speed, taking flight so that I can successfully merge into the never-ending column of vehicles racing towards their separate destinations. As I merge off of the onramp and into chaos I look cautiously over my shoulder, checking to make sure I am clear to get in. A minivan the color of the darkest midnight is the only obstacle in view. I merge successfully deciding the slow moving vehicle is well out of danger. No sooner do I slide securely into my lane upon the black asphalt than I notice that this family transport of safety is not really that, but a marauding mother hauling her troops into combat. The dark figure of the van grows larger and larger until it appears I am merely an obstacle meant to be trampled. I look down and realize that we are reaching sp eeds of eighty miles per hour, yet this minivan has virtually become a part of my bumper. I flash questioning glances behind me trying to predict the mad woman’s intentions. Unable to bring solace to the growing war behind me, I face forward concentrating on simply keeping my car between the bright, pure white line running broken down the highway. I keep my car within a few feet of the one in front of me, trying not to infringe upon danger but at the same time trying to keep mother murder behind me from laying on her horn.

Fast Food Industry Research Proposal Essay

To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food, we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as that of normal fast food or the customers would be willing to pay a premium for healthy food. But before launching that product we want to know that â€Å"Is it worth it to our fast food restaurant to market healthy food†. To answer this management decision problem, we intend to conduct a marketing research within the region of West Delhi. Introduction * What is fast food? Definition1. Fast food have been defined by Bender and Bender (1995) as a â€Å"general term used for a limited menu of foods that lend themselves to production-line techniques; suppliers tend to specialize in products such as hamburgers, pizzas, chicken, or sandwiches†. Definition2. In Data Monitor’s (2005) survey the fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Definition3. As per â€Å"the free dictionary† fast food is â€Å"inexpensive food, such as hamburgers and fried chicken, prepared and served quickly†. Definition4.According to Merriam-Webster online dictionary fast food is â€Å"designed for ready availability, use, or consumption and with little consideration given to quality or significance * Why fast food? * Brief history of fast food industry in India * Fast food industry trend, facts and figures, key players in India * According to a study by the Tata Strategic Management Group, the size of the Indian health-and-wellness food market will rise from an estimated Rs101.5bn in 2010 to Rs550bn by 2015, implying annual growth of 35-37%. * Why healthy food? Health food is preferred by people mostly because of the various health issues associated with eating fast food: * Trans Fats which is commonly found in fast food have a negative effect on health * The fast food consumption increase calorie intake, promote weight gain, and elevates risk for diabetes. * Obesity is also linked to various other diseases * What is Healthy food? Definition1: As per â€Å"the free dictionary† healthy food is â€Å"Any natural or prepared food popularly believed to promote good health† Definition2: * Food with low content of edible oil used. * Lower fat, lower cholesterol and lower sodium. Major segments H&W products in India could be classified into three dominant categories, i.e. Better-for-You(BFY), Functional / Fortified, and Natural categories. Research Objective The main aim of our research is to derive indications that may contribute to better strategic and tactical marketing decisions. The overall objective of the study is â€Å"To study the attitude towards consumption of healthy food within the fast food industry† this has been divided into following sub-objectives: 1) To study the consumption pattern towards fast food and health/wellness food. * What all sort of fast food people prefer, at what time, at what places they go, * What is the driving force behind it, e.g. taste, spiciness, ease , price, time factor etc. * Most popular fast food 2) To study the factors that influence the consumers to go for healthy food * Sickness * Obesity * Awareness * Who 3) To study the consumer perception about healthy food vis a vis normal fast food w.r.t. two factors i.e. taste and price * What does consumer think about healthy food e.g. taste , price 4) To identify the possibility/impact of nutritional value of fast foods on consumer purchase decision. Research Questions and Hypothesis Question: Do customer think healthy food is as tasty as fast food? H1: customers perceive healthy food to be of same taste as normal fast food. Question: Do customer think healthy food is costs same as normal fast food? H2: Customers perceive healthy food costs same as normal fast food. Question: Is there any impact of nutritional value of fast foods on consumer purchase decision? H3: Nutritional value of fast foods has no impact on consumer purchase decision. Research Design Qualitative Research Purpose Because of the exploratory nature of some of the aspects of the objectives, we need to have detailed qualitative information. The qualitative research will probe the following: * the consumption frequencies, the categories of product consumed and the main reasons to use these products * At what time and at what places do they prefer to go, * What is the driving force behind their preference, e.g. taste, spiciness, ease, price, time factor etc. * Most popular fast food * Whether they would prefer to pay more for healthy food * What factors influence the customers to eat healthy food Population and sampling Samples for the study will consist of youth segment (indicated as consumer in this study) in the age group of 20 to 27 years. Convenience samples are drawn from West Delhi region among the college students. We propose to conduct 4 focus groups with the following profiles: Group 1&2: Dwarka Region Group 3&4: Janak Puri Quantitative Research We propose to conduct a study using questionnaire within the markets of Dwarka and Janakpuri region and also an online survey of the relevant respondents. Purpose This stage intends to quantify the factors that influence the respondents to eat healthy food. It will also give the percentage of each category of fast food which customers generally prefer to eat out and at what place &at what time. It will also help us to quantify that how many customers perceive healthy food as of same taste as normal fast food and of the same price. By establishing classified data we will know what type of people prefer healthy food and what price they are willing to pay. Also we will know that how many customers look at the nutritional value of the product before taking a purchase decision. Population and sampling Samples for the study will consist of youth segment (indicated as consumer in this study) in the age group of 20 to 27 years. Convenience samples are drawn from West Delhi region among the college students. Our definition of convenience samples includes only one dimension that is easy access to the sample units otherwise it was random selection of individuals from a large number of customers at the fast food outlets. We will be carrying out a survey of 200 Indian Customers The face to face interviews will be carried out in different days and in different outlets such as, open markets, traditional shops and supermarkets. A pilot test on 15 consumers will be conducted in order to ensure that the statements are clear and to identify redundant variables and questions that were difficult to understand. Procedure We will develop a questionnaire for this purpose. The questionnaire will probe the following: * the consumption frequencies, the categories of product consumed and the main reasons to use these products * The factors which influence the customers to eat healthy food * Which category of fast food people generally prefer and the main reason to use that product * Do customers perceive healthy food to be as tasty as normal fast food * Whether customers are willing to pay more for healthy food * Is there any impact of nutritional value on their purchase decision Analysis: Statistical analysis such as descriptive statistical analysis and frequency distribution. t-test factor analysis cluster analysis Timing Week | Activity| 1-3 weeks | Desk research| 4-6 weeks| Qualitative field work| 7 week| Questionnaire development| 8-9 week| Quantitative stage(n=200)| 10 week| Coding and data preparation| 11 week| Analysis | 12 week| Presentation and Report available | Costs Phase | Description | Costs | Qualitative research | four focus groups-travel cost | 1200| Quantitative research | 200 interviews-Stationary-travel cost| 5001200| Total | | 2900| Limitations This study has some limitations that however do not liquidate the purpose of the study. Data for the study will be collected from West Delhi region mainly Dwarka and Janakpuri. Sampling units are primarily of young unmarried consumers. Annexure 1: Definitions of Health & Wellness Categories †¢ Better-For-You: Food products with lower levels of ‘bad’ ingredients /nutrients for the consumers like sugar or fat are called BFY products. Various low-fat, low-sugar or diet products would fall under the BFY category. †¢ Fortified / Functional: Food products fortified with additional ingredients or produced / suitably modified to provide a distinct health benefit are termed as functional or fortified foods. Functional drinks, vitamin / mineral fortified milk or fruit juices and bakery products with added fiber would be classified as functional foods. †¢ Natural: Products sold under the Natural platform are specifically manufactured with no chemicals, additives or artificial substances / chemicals. 100% natural juices, ready meals without preservatives, etc. are few examples of such products. †¢ Organic: These are made from foods that are grown without use of chemicals (fertilizers, pesticides) during their cultivation. †¢ Naturally healthy: These foods are considered healthy in their natural form itself like milk, olive oil, fruit juices etc. References: 1) Naresh K. Malhotra, Marketing Research- An Applied Orientation, 3rd Edition 2) Anita Goyal and N.P. Singh, â€Å"Consumer perception about fast food in India: an exploratory study† 3) Andrea Freeman, â€Å"fast Food oppression through poor nutrition†Ã¢â‚¬â„¢ California Law Review, Vol. 95,issue 6 4) â€Å"Healthy Ambition†, Economic Intelligence Unit, April 6th 2011,Vol XVIII No. 7 5) â€Å"The Health & Wellness Foods Industry in India: An Overview†, Tata Strategic Management Group(2009)

Digital Fortress Chapter 12

David Becker had been to funerals and seen dead bodies before, but there was something particularly unnerving about this one. It was not an immaculately groomed corpse resting in a silk-lined coffin. This body had been stripped naked and dumped unceremoniously on an aluminum table. The eyes had not yet found their vacant, lifeless gaze. Instead they were twisted upward toward the ceiling in an eerie freeze-frame of terror and regret. â€Å"?Donde estan sus efectos?† Becker asked in fluent Castillian Spanish. â€Å"Where are his belongings?† â€Å"Alli,† replied the yellow-toothed lieutenant. He pointed to a counter of clothing and other personal items. â€Å"?Es todo? Is that all?† â€Å"Si.† Becker asked for a cardboard box. The lieutenant hurried off to find one. It was Saturday evening, and the Seville morgue was technically closed. The young lieutenant had let Becker in under direct orders from the head of the Seville Guardia-it seemed the visiting American had powerful friends. Becker eyed the pile of clothes. There was a passport, wallet, and glasses stuffed in one of the shoes. There was also a small duffel the Guardia had taken from the man's hotel. Becker's directions were clear: Touch nothing. Read nothing. Just bring it all back. Everything. Don't miss anything. Becker surveyed the pile and frowned. What could the NSA possibly want with this junk? The lieutenant returned with a small box, and Becker began putting the clothes inside. The officer poked at the cadaver's leg. â€Å"?Quienes? Who is he?† â€Å"No idea.† â€Å"Looks Chinese.† Japanese, Becker thought. â€Å"Poor bastard. Heart attack, huh?† Becker nodded absently. â€Å"That's what they told me.† The lieutenant sighed and shook his head sympathetically. â€Å"The Seville sun can be cruel. Be careful out there tomorrow.† â€Å"Thanks,† Becker said. â€Å"But I'm headed home.† The officer looked shocked. â€Å"You just got here!† â€Å"I know, but the guy paying my airfare is waiting for these items.† The lieutenant looked offended in the way only a Spaniard can be offended. â€Å"You mean you're not going to experience Seville?† â€Å"I was here years ago. Beautiful city. I'd love to stay.† â€Å"So you've seen La Giralda?† Becker nodded. He'd never actually climbed the ancient Moorish tower, but he'd seen it. â€Å"How about the Alcazar?† Becker nodded again, remembering the night he'd heard Pacode Lucia play guitar in the courtyard-Flamenco under the stars in a fifteenth-century fortress. He wished he'd known Susan back then. â€Å"And of course there's Christopher Columbus.† The officer beamed. â€Å"He's buried in our cathedral.† Becker looked up. â€Å"Really? I thought Columbus was buried in the Dominican Republic.† â€Å"Hell no! Who starts these rumors? Columbus's body is here in Spain! I thought you said you went to college.† Becker shrugged. â€Å"I must have missed that day.† â€Å"The Spanish church is very proud to own his relics.† The Spanish church. Becker knew here was only one church in Spain-the Roman Catholic church. Catholicism was bigger here than in Vatican City. â€Å"We don't, of course, have his entire body,† the lieutenant added. â€Å"Solo el escroto.† Becker stopped packing and stared at the lieutenant. Solo el escroto? He fought off a grin. â€Å"Just his scrotum?† The officer nodded proudly. â€Å"Yes. When the church obtains the remains of a great man, they saint him and spread the relics to different cathedrals so everyone can enjoy their splendor.† â€Å"And you got the†¦Ã¢â‚¬  Becker stifled a laugh. â€Å"Oye! It's a pretty important part!† the officer defended. â€Å"It's not like we got a rib or a knuckle like those churches in Galicia! You should really stay and see it.† Becker nodded politely. â€Å"Maybe I'll drop in on my way out of town.† â€Å"Mala suerte.† The officer sighed. â€Å"Bad luck. The cathedral's closed till sunrise mass.† â€Å"Another time then.† Becker smiled, hoisting the box. â€Å"I should probably get going. My flight's waiting. â€Å"He made a final glance around the room. â€Å"You want a ride to the airport?† the officer asked. â€Å"I've got a Moto Guzzi out front.† â€Å"No thanks. I'll catch a cab.† Becker had driven a motorcycle once in college and nearly killed himself on it. He had no intention of getting on one again, regardless of who was driving. â€Å"Whatever you say,† the officer said, heading for the door. â€Å"I'll get the lights.† Becker tucked the box under his arm. Have I got everything? He took a last look at the body on the table. The figure was stark naked, face up under fluorescent lights, clearly hiding nothing. Becker found his eyes drawn again to the strangely deformed hands. He gazed a minute, focusing more intently. The officer killed the lights, and the room went dark. â€Å"Hold on,† Becker said. â€Å"Turn those back on.† The lights flickered back on. Becker set his box on the floor walked over to the corpse. He leaned down and squinted at the man's left hand. The officer followed Becker's gaze. â€Å"Pretty ugly, huh?† But the deformity was not what had caught Becker's eye. He'd seen something else. He turned to the officer. â€Å"You're sure everything's in this box?† The officer nodded. â€Å"Yeah. That's it.† Becker stood for moment with his hands on his hips. Then he picked up the box, carried it back over to the counter, and dumped it out. Carefully, piece by piece, he shook out the clothing. Then he emptied the shoes and tapped them as if trying to remove a pebble. After going over everything a second time, he stepped back and frowned. â€Å"Problem?† asked the lieutenant. â€Å"Yeah,† Becker said. â€Å"We're missing something.†

Causal Factors of Ebd Essays

Causal Factors of Ebd Essays Causal Factors of Ebd Paper Causal Factors of Ebd Paper Running head: CAUSAL RISK FACTORS Causal Risk Factors Sharon OKeefe Grand Canyon: SPE 513 October 5, 2011 Causal Factors coincide Identifying and understanding the causes of Emotional and Behavioral Disorder (EBD) can help in developing successful interventions and prevention strategies. Research has been unable to show that any specific factors cause EBD, but causal risk factors seem to concur with EBD. These risk factors are categorized as either internal (biological) or external (family, school, and culture) (Yell, Meadows, Drasgow, and Shriner, 2009). Internal risk factors encompass an individual’s characteristics, while external risk factors encompass family, school, and culture. Depending on the developmental stage of the child, these risk factors have different effects on the child. These risk factors increase the likelihood of future emotional or behavioral problems. Often a child is exposed to more than one of these risk factors making it even more likely that they will exhibit EBD (Yell, et al, 2009). Biological risk factors are either physiological (how the body works) or psychological (arising in the mind) in nature. Thus cognitive deficits, hyperactivity, and concentration problems are three factors that fit into the biological category. Cognitive deficits can lead to poor problem-solving skills, poor social skills and behavioral deviation (Yell, et al, 2009). Hyperactivity and concentration problems can make it hard for students to follow lectures or conversations. Frustration at not being able to keep up, can lead to problematic behaviors. Conditions in the home can be risk factors for students with EBD. Family factors may include poverty, abuse, and harsh or ineffective discipline. These factors can have an impact on a child’s learning of social and behavioral skills. Children learn inappropriate behavior from their parents and siblings that makes it hard to be successful in the school setting. According to Yell, Meadows, Drasgow, and Shriner (2009), poverty â€Å"may be the single most common denominator for risk of behavioral deviation. † (p. 11) School environment can also be considered risk factors for EBD. Inappropriate social behaviors can even be learned or reinforced at school. If teachers ignore bulling and harassment, it seems like they are condoning such behavior. Unclear or absent rules and school policies covering student behavior may add to EBD. Students need structure, but discipline needs to be fair and take into account student differences. The range of acceptable student behavior is narrow and often biased. Often a power struggle ensues between the student with EBD and the staff. Classroom practices can also affect student behavior and performance. Poor teacher practices may include not interacting with students, not giving praise or providing opportunities for the students with EBD to correctly respond. This causes students to get frustrated and act up even more (Yell, et al, 2009). Culture can also influence student behavior. If children are exposed to a variety of attitudes, prejudices and expectations, they adopt or mimic these behaviors. Cultural biases needs to be eliminated from the classroom as much as possible. Cultural differences need to be taken into consideration when working with students who have EBD. In some cultures there is a little adult supervision. Children are left to fend for themselves, and they do not learn boundaries or appropriate social skills. Even the gang culture can influence students with EBD (GCU, 2011). Gangs become the child’s family. Rick factors do not take place in isolation. They are intertwined and change over time. Understanding risk factors and the interplay between them can help in the identification of students with EBD. This is the first step in deciding on intervention. Interventions are as various as the behaviors exhibited by students with EBD. No one intervention will be successful at mitigating the risk factors. Behaviors that need to be dealt with are either excesses or deficits (GCU, 2011). There are several theoretical or conceptual models to help in assessing or evaluating, in intervening with students, and communications with others. There are six main models that may be useful (Yell, et al, 2009). The first model is the psychoanalytic model purports that emotions and behaviors are caused by pathological imbalance in mental states. Treatment includes therapy and a very accepting teacher in a permissive classroom environment (Yell, et al, 2009). The second model is the biological or biogenic model where it is thought that behaviors are a result of physiological influences, like genetics, biochemical and temperament factors. Usual treatment is drug therapy or surgery (GCU, 2011). The third model is the humanistic model believes that behavior is the result of a clash between societal pressures to conform and a person’s self-actualization needs. Approach to treatment includes having a loving supportive environment, where students are encouraged to solve their own problems in a positive way (Yell, et al, 2009). This calls for higher level thinking about one’s thoughts and behaviors (GCU, 2011). The fourth model is the ecological model. In this approach, the student’s behavior is seen as a result of their environment. Problems occur when a person’s needs or character do not match their environment. This is when proper placement is imperative (Yell, et al, 2009). The fifth model is the psychoeducational model. The belief of this model is that there is and underlying internal conflict or unconscious motivation for behavior. Behavior must be analyzed to help student understand their actions and be able to prevent them in the future (Yell, et al, 2009). The teacher should instruct the student to become aware of their behaviors, to think of consequences and to think of alternative reactions. The final model is the social-cognitive model. This theory looks at the â€Å"reciprocal effects of environment, behavior and person-based variables (GCU, 2011). It is believed that the main determinants of human behavior are within the individual. The problem is that students with EBD have flawed thoughts, beliefs and perceptions that affect their behavior (Yell, et al, 2009). Interventions are as varied as the models used to design and implement behavior plans. According to a study completed by the Clover Park School District, â€Å" Conditions that promote positive behavior in the classroom include (a) clear behavior expectations, (b) the teaching of expected behaviors, (c) consistent and sound responses to rule violations, and (d) individualized programming for more chronic behavioral difficulties. † (Christensen, Jaeger, Lorenz, Morton, Neuman, Rieke, et al. , 2005, p. 5). Effective instructional strategies include are varied, but could include: advanced planning, rapid pace, smooth transitions, provide interesting hands-on activities, and offer choices (Yell, et al, 2009). Having a proactive approach is more efficient and less disruptive than a reactive approach. Positive Behavior Support is a three-tiered approach that uses graduated levels of intensity in dealing with problematic behaviors. In Tier One is a wide range of strategies is applied across multiple life domains to reduce risks. This is a universal intervention used to prevent initial occurrences of a problem. In Tier Two, prevention strategies are aimed at providing extra help for students who are exposed to multiple rick factors. The Third Tier is aimed at dealing with problems that are already out of control (Yell, et al, 2009). The intervention or interventions chosen will be based on the student needs. A functional behavioral assessment (FBA) must be completed to discover what is behind the behavior. These could be the causal factors discussed earlier. When the behavior is understood, then a Behavior Intervention Plan (BIP) is written and implemented. This process is a team effort (Yell, et al, 2009). What is important is that the behavior is gotten under control, so that the student can be successful in the school setting. This will in turn help the student later in life. References Christensen, B. , Jaeger, M. , Lorenz, R. Morton, S. , Neuman, L. , Rieke, E. , Simpson, B. , and Watkins, C. , (2005). Teaching students with severe emotional and behavioral disorders: Best practices guide to intervention. Retrieved October 11, 2011 from k12. wa. us/SpecialEd/Families/pubdocs/bestpractices. pdf Grand Canyon University. Lecture notes. SPE-513 Strategies: Emotional/Behavioral Disability. Fall 2011. Yell, M. L. , Meadows, N. B. , Drasgow, E. , and Shriner, J. G. (2009). Evidence-based practices for educating students with emotional and behavioral disorders. Upper Saddle River, New Jersey: Pearson Education, Inc.

CapitalimSocialism Essay Research Paper There are many

Capitalim-Socialism Essay, Research Paper There are many different economic systems that reside in someway throughout the universe today like capitalist economy and socialism. Here in the United States, we live in a assorted economic system? ? one in which private endeavor and governmental engagement coexist? . Presently Americans? lives are centered on the person, harmonizing to Adam Smith. At the same clip, the authorities controls many facets of American? s lives. In order to make up ones mind which economic system I sided with, I realized I must understand what each system stands for. Socialism is the belief that wealth should be distributed every bit among people. Although this sounds like a great manner for all people to be affluent, I have a job with their non being a wages for those who work hard and have an outstanding imaginativeness. Socialism rejects private ownership and competition for net income. I think these are things that persons need to do themselves more productive in the concern universe today. I believe that competition for net income helps an person to endeavor for greater personal accomplishments. On the other manus, I like the fact that socialism emphasizes cooperation and societal duty. Capitalism is merely the antonym: it is centered more around the people and their achievements. It is based on private ownership, where as socialism dismisses it. Capitalism allows people to work to bring forth their ain economic value. I believe that people should be rewarded for their difficult work, and socialism doesn? t allow much room to make so. Capitalism, or the free endeavor system, lets persons set up and run their ain concerns. It was noted that the? United States depends on the energy and thrust of 1000s of single capitalists? . After this spot of research, I would hold to hold with both Paul Johnson and Adam Smith. Johnson said capitalist economy provides the best economic construction and Smith was the 1 to state that in doing everyone wealthy, the state will go affluent excessively. I wholly agree that each person is entitled to his or her ain free belongings and free will, which is granted by capitalist economy. I wish we could populate in a capitalist economic system with a socialist medical specialty system. I don? T think it? s carnival that merely because one individual has more money than another, they have a better opportunity to have medical aid. The idea of a kid acquiring turned off from a surgery that could salvage their life because they are hapless interruptions my bosom. So, if there was a manner to unite the medical ways in socialism with the profitable ways of capitalist economy I think there could be a really strong economic system.

Financial Statement Analysis Assignment Example | Topics and Well Written Essays - 3000 words

Financial Statement Analysis - Assignment Example The financial position and performance of a company can be analyzed with the help of different tools available. However, for the relative performance analysis, common size analysis as well as the traditional ratio analysis is the most effective tools such that they provide a same yardstick to compare the performance of two or more companies over several periods. This particular report emphasizes the performance of Kellogg Co. and Kraft Foods on the basis of common sized analysis and the traditional ratio analysis. Kraft Food Company is one of the world’s largest food companies. In 2011, the estimated revenue of the company is approximated as $54.4 billion whereas the earnings of the company before taxes are amounted as $4.8 billion. Kraft Food incorporated in Virginia in 2000. They have around 126,000 employees all over the world. The company manufactures and markets products related to food which includes confectionery, biscuits, cheese, beverages, packaged grocery, convenient meals etc. The company sells its products to its customers in over 170 different countries. At the end of 2011, the company reported gross assets of $93.8 billion and net assets of $35.5 billion. Kraft Food Company is a member of Standards and Poor 500, Dow Jones Industrial Average, Ethibel Sustainability Index and Dow Jones Sustainability Index. In 2011, the company’s portfolio included 12 brands. All these 12 brands reported revenues of $1 billion each. The most renowned brands of the company included Oreo, Mila and Cadbury Chocolates, Philadelphia Cream Cheese, Nabisco, Maxwell House Coffees, Trident gum, Kraft cheese, dressings and dinners, Tang powdered beverage, LU biscuits and Oscar Mayor Meats. The brand portfolio of the company included around 80 brands which generate revenues exceeding $100 million each year. Kellogg Company was founded in 1906. Its subsidiary companies are engaged in marketing and manufacturing convenience and ready to eat food. The major